ClientBradex SAServicesBranding, PackagingDescriptionBradex , which belongs to the group of DEMO SA, the largest medicines production factory in SE Europe, approached us to create the packaging of the product BRADESEPT, as well as its POS materials. BRADESEPT is an irrigation solution for local application. Is used for wound irrigation and especially to moisten the wound dressing in order to maintain the preferred moist environment of the wound without exposing the wound to environmental microorganisms and therefore to minimize the risk of infection. It also serves as a wound cleansing solution in the surgical treatment of acute and chronic bones and soft-tissues infection. The main element of the style is the human – molecule abstract. Patterns symbolize molecules that penetrate the skin, aiming to bring to life the basic solution that product offers. The shape of the pattern molecule, that represent human being is tied to the product usage. Pastel Blue color emphasize a caring and delicate approach to skin care, full of hydration. The tone of the brand is sophisticated with a touch of freshness. We choose the Helvetica font in order to give the product a robust, simple and “clear” profile on the market.
